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Contented

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Personal Notes

How investing time in ideation helps create content faster
Rushing content creation doesn’t win us anything.
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Carol Lan
How to break big content pieces down to simple, actionable steps
A content marketer nerding out on the art of creating subtasks
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Carol Lan
4 Types of project boards to manage your content calendar easily
Spoiler – It doesn’t need to be a calendar
 • 
Carol Lan
A content marketer’s New Year’s resolutions
Balancing input and output in 2025
 • 
Carol Lan
2
Onboarding like a senior Content Marketer who’s done it before: Part 2/2
How to set the right expectations and pace with your team
 • 
Carol Lan
Onboarding like a senior Content Marketer who’s done it before: Part 1/2
Asking the right questions - and how to find the right questions
 • 
Carol Lan
7 Content quirks I developed after reading 100+ newsletters weekly for 4 months
And how these tiny pet peeves make me more intentional about content creation.
 • 
Carol Lan
5 Leadership learnings for first-time team leads
Evaluating your success, designing team meetings, setting goals, removing blockers, and providing feedback.
 • 
Carol Lan
Content Marketers are imposters, and we should not fake it
The "fake it" mentality will not compensate for the lack of skills or knowledge and guarantee success. You will only truly make it if you take the right…
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Carol Lan
How to copy content with elegance
Many Marketers draw inspirations from brilliant examples. However, growth only comes from copying elegantly - when you are able to identify how fitting…
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Carol Lan
5 Questions I always ask when hiring for Content Marketers
The interviewing stage is where candidates and companies figure out whether they like each other - whether they fit professionally and culturally. How…
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Carol Lan
3 (Physical) Things I look for when hiring for Content Marketers: Storytelling in applications
An application is definitely an important place to tell a good story about yourself. A relevant resume, an explanatory cover letter, and a compelling…
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Carol Lan
© 2025 Carol Lan
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